For the Irish whiskey’s latest effort in its “Since Way Back" campaign, the brand and agency Cornerstone has Aaron Paul telling a tall tale dubbed “Cooking with Meteors” with a few old friends and some animated help. Basically, the actor did such a great job convincing his roommate that a meteor had landed in their backyard that his buddy’s girlfriend actually called in the media. It’s a great gag and not, as the more cynical among us may suspect, one exaggerated for the benefit of the brand. Paul actually told the original story on a Conan appearance last year.

When did Aaron turn into Zach Galafinakis?

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